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Packaging Tips: Best Practices for Your Business Barcode Label Design

barcode label

For businesses large and small, the barcode label is a ubiquitous and indispensable tool.

While it might seem distinctly modern, barcodes have been in use in some format since at least the 1940s, and have gone on to empower easy inventory management and product labeling in every corner of the globe. If you’re new to the business, you might be wondering how you can start integrating the humble barcode strip into your operations.

Make sure to read this two-minute explainer to find out how to get the most out of your barcode label design, so that it empowers smoother, more efficient operations.

Clarity and Readability

When printing your barcodes, you need to make sure that whatever system you use can read them in any situation.

This means ensuring that the barcode generator always produces high-quality images that are large enough for any scanner to interpret. You will also need to consider the product that the barcode will be printed on.

It should always use a color that contrasts with the barcode (white is ideal for a standard black barcode) and, if possible, the barcode should never be printed on a curved surface. These small considerations will keep your barcode inventory system running smoothly.

Stick to a Standard Barcode Label

There are dozens of barcode standards, each dictated by a specific labeling regulation.

No matter which one you choose, it is essential that you opt for one that is widely accepted and that most technologies and platforms will be able to read. Most times, the right choice will simply depend on your location.

US retailers might opt for the Universal Product Code, or UPC. Meanwhile, those in Europe are more likely to use the European Article Number, or EAN. Once you have your standard, stick with it.

Choose a Barcode Reading System

Having the right barcode for your business is only the first step. You’ll also need to ensure that you have a system in place that will be able to read the barcode and interpret the information it contains instantly.

You do not need to invest in expensive scanning machines to achieve this. You can easily use smart barcode readers online. For example, this read barcode from image C# program means that anyone can instantly scan pretty much any barcode in existence.

Of course, don’t forget the human element. No matter what, your barcode should contain numbers and codes that human can read with their own eyes and interpret, should your scanning system fail.

Get Your Business on the Right Track Today

The humble barcode label is so present in our everyday lives that we hardly think about it at all. However, this is an essential, smart technology that all businesses and retailers need to give careful thought to.

By following these simple design tips, you can ensure your barcodes always empower your business, rather than slowing it down.

For more tips on how to get any budding business up and running, we have got you covered. Make sure to consult our dedicated Business pages for actionable SME insights you can trust.

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