Most people would agree that visiting the hospital is stressful and boring. Since patients cannot go to work or see their friends and family, they often feel cut off from the world outside the hospital.
A quality hospital TV system can provide a much-needed distraction and morale boost for those in the waiting room. These systems have a user-friendly interface to help patients navigate the available options.
Streaming Devices
In the digital age, streaming is a common way to watch videos and movies. From a smartphone to your TV, it’s easy and convenient. And it’s becoming a necessity for hospitals, too. Streaming allows patients to enjoy the comforts of home while in the hospital, giving them a positive experience and encouraging them to return for their next health concern.
Many people find comfort in their television programs, especially when they are nervous or stressed. Patients often feel anxious in a hospital waiting room and want to escape into the familiar world of their favourite shows. Hospitals can provide this experience for their patients by providing their services through LoopTV with a hospitality menu and welcome message.
Some patients may also benefit from informative videos related to their treatments and medications. Whether it’s to explain a procedure, educate on medication side effects, or provide instructions for a new device, these videos can help patients understand their prescriptions without asking the nurse or doctor. Hospital-grade smart TVs are designed to be safer and more durable than consumer TVs. They meet hospital safety regulations and feature a specialized user interface that makes it easier for patients to navigate. The TVs also offer high-performance HD video and multi-room audio, so patients can watch their favourite shows or catch up on some news while in the hospital.
Waiting Room TVs
Hospitals and clinics often face lengthy wait times. Having TVs in waiting rooms can help keep patients engaged and entertained. This is especially true if the TV shows engaging content. Watching TV can help pass the time faster than reading a magazine or talking to another person.
When choosing content for waiting room TVs, it is important to consider your audience’s demographics. For example, if your waiting room is filled with children, you will want to ensure that the content is family-friendly and avoids emotional or politically charged channels. The type of entertainment you display on your hospital’s TVs can also be used to promote your brand. You can run ads for your hospital on the TV in the waiting room and for other health-related businesses. This can be a great way to reach new patients and increase revenue for your healthcare practice.
Medical waiting room TVs are becoming a popular addition to hospitals, clinics, multispecialty and single-specialty hospitals, nursing homes, and dental clinics for patient engagement and branding.
Digital Signage
Digital signage is a hospital’s most powerful communication tool with its patients, visitors, and staff. It provides information in a clear, concise, and timely manner that outperforms traditional whiteboards and other methods of communication. For example, in inpatient rooms, doctors can provide superior patient education with on-screen information like test results and treatment plans, helping to lower readmission rates.
In waiting areas, healthcare professionals can use digital signage to share information about their practice, local news and weather, upcoming events, and other relevant content. Additionally, they can display wait times to help ease anxiety and improve patient satisfaction.
Hospital digital signage also helps with internal communications, keeping medical teams updated with the latest information. It can also be used to promote patient referral programs throughout the hospital.
With so much digital media in hospitals, ensuring technical staff can easily update and manage the system is vital. Hospitals can utilize Samsung’s Smart TVs with built-in digital signage software to make this process easy and cost-effective.
Content Creation
Whether streaming medical dramas or taking their blood pressure in their living rooms, consumers are demanding tools to become active participants in their health. Hospitals recognize this trend, and some are even becoming content creators. Hospitals can leverage their expertise to create educational content that’s both informative and entertaining. For example, creating visually appealing infographics to present statistics or process flows allows patients to digest information quickly and share it easily on social media. Similarly, hospitals partnering with doctors and specialists to create content can elevate their brand by demonstrating their knowledge and expertise.
Another way hospitals can engage their audiences is by sharing information about their community benefit programs and other services. Similarly, many hospital employees are proud of their work, and while HIPAA restrictions prevent them from commenting on their personal social media profiles, leveraging the collective voice of the workforce online can increase engagement and showcase the many ways the hospital helps the community.
Finally, hospitals should regularly review analytics data to determine which types of content are performing well and which ones need improvement. This will help them tailor their content strategy accordingly, ensuring it’s always aligned with the most current patient preferences and healthcare trends.
