A well-optimized site is critical for achieving top rankings in search engines. However, keeping your site’s technical SEO in check is equally important.
This includes making your website fast and mobile-friendly and ensuring it is easy to navigate and understand for crawlers. Having all these features is the foundation of robust technical SEO.
Loading Time
When someone first clicks on a website link, it may take some time to load. This is called page load time (or PLT).
Loading speed varies from one web page to the next and can be influenced by many factors, including the browser, device, Internet connection and location of the user.
Google has indicated that a site’s loading speed is one of the signals used by its algorithm to rank pages. Research suggests that Google might be measuring TTFB specifically when considering page speed, which means a slow page speed can negatively affect your search engine rankings.
Moreover, long load times can also have negative impacts on conversions. Studies have shown that 53% of mobile visitors leave a site that takes longer than three seconds to load, which increases your bounce rate and lowers your conversion rates.
Crawlability
A key factor that affects Okalahoma City SEO is the crawl ability of your site. Crawling allows search engine bots to access your website pages and resources.
A site with a clean structure, valid links and no dead pages is much easier for the bots to crawl through than one with broken links or missing content.
This means that sites with high crawlability are favoured by search engines and tend to rank higher on SERPs than those with less crawlability.
You can improve the crawlability of your website in several ways. These include speeding up your page load time, adding new content regularly and submitting a sitemap to Google.
Page Speed
Page speed is a factor that impacts your site’s performance in search engines. If your pages take less time to load, they’re more likely to appear lower on search engine result pages (SERPs).
Thankfully, Google has been doing a good job of improving the speed of its websites over the years. It offers a variety of tools, including the PageSpeed Insights tool and Google Lighthouse.
The tool combines lab and field data, providing insights into key page speed metrics like First Contentful Paint and Time to First Byte. It also suggests common optimizations to improve your page’s speed.
Internal Linking
The internal linking factor is an important SEO signal that helps users and search engines navigate your site. It also allows you to indicate the importance of certain pages and provide Google with links to follow along with descriptive anchor text.
In addition, it can send page authority (also known as PageRank) to important pages that otherwise would not have much of a chance.
This can greatly benefit SEO, especially for less popular pages with great content. It can also boost in-depth pages, helping them rank higher in the SERPs.
Anchor Text
The anchor text factor is one of the most important technical SEO factors to understand. It affects users and search engine crawlers and is one of the most crucial components of a successful SEO strategy.
Essentially, anchor text is the clickable part of a link that takes users to another web page. By default, this text is blue and underlined to stand out from the rest of the content on the page.
The best way to use anchor text is to make it relevant to the page you are linking to. This will help you rank better for keywords related to that topic.
