How Self-Check-In Kiosks Can Benefit Your Hotel Business

Kiosks can help eliminate mistakes by accurately registering customers’ information as they input their data. Guests also feel more comfortable purchasing upgrades and services when they do it on their terms rather than while interacting with staff members. Choose a digital provider that offers hardware flexibility – so you can switch out the kiosk for an older model without affecting the software. Ideally, your booth should be fully integrated with your hotel’s PMS to ensure all functions are in sync.

Increased Revenue

The automated kiosks eliminate human error during the check-in process. This alleviates hotel staffing shortages, as the booth is more accurate than an overworked receptionist. Kiosks also guarantee that the information inputted into a customer’s hotel account is precisely what they have provided. This data can then be analyzed for future marketing campaigns, increasing revenue. In addition, hotel self check-in kiosks reduce front-desk lines and queues. Guests can skip the line and be checked in quickly by providing their name, booking number, or email address or scanning their government-issued ID. This is especially beneficial for cruise ship passengers and families often travelling together.

Additionally, the kiosks are linked to a hotel’s PMS (property management system) and can gather valuable data, such as previous purchases, room preferences, etc. This enables the hotel team to personalize their approach with customers, exceeding their expectations and creating a memorable experience. Moreover, the kiosks are designed to be modern and attractive, enhancing the hotel’s aesthetics and catching the customer’s attention.

Less Error

Despite their sophistication, hotel kiosks must be made aware of human-based errors. Even so, they reduce the risk of these errors by limiting the number of touchpoints and streamlining processes. Additionally, self-check-in kiosks minimize time spent waiting for assistance and allow staff to focus on the essential things. When customers interact with a kiosk, it records accurate data that is easily accessed when the same customer checks out again. This allows loyal customers to have a customized experience and increase revenue from upsells during their stay. There is a misconception that self-service takes away from face-to-face interaction, but this frees up staff to spend more time with guests, whether helping plan their day trip or answering their questions. This allows your team to create a positive impression of your brand. They can also promote new products and services on the interactive touchscreen, encouraging impulse buys. A kiosk is an excellent choice for hotels looking to boost their front desk efficiency and capture incremental revenue.

Increased Customer Satisfaction

The ability to expedite routine tasks like check-ins, checkouts, and room service requests is an invaluable benefit to guests. Additionally, kiosks can handle payment processing and reduce chargebacks. Stalls can also house any additional hotel information required for guest registration or posted to signage. Eliminating physical queues also allows staff to focus on other business areas. This increases employee productivity and decreases stress levels. This, in turn, leads to increased customer satisfaction. A self-check-in kiosk can also upsell additional services and upgrades. For example, guests can add a tour package or breakfast to their reservation through the booth. This is an excellent opportunity to generate additional revenue without hiring extra staff. Additionally, many kiosks have several different language settings, which helps to welcome international customers.

Finally, self-service kiosks can gather a raft of data that could be used to craft bespoke marketing emails. This could include a customer’s preferred room type, previous purchases, and even their impressions of the hotel. This data can then be retrieved quickly, allowing staff to offer a personalized experience for every guest.

Increased Employee Productivity

With self-check-in kiosks, you can get your guests into their rooms much faster than the traditional way. The self-check-in process reduces the wait times and eliminates the need for your employees to interact with guests, which helps your staff focus on other tasks. Kiosks can easily be used for guest identification and registration, allowing your team to spend time on more complex tasks requiring human interaction. This will enable them to work more efficiently, increasing employee productivity. Kiosks can be used to offer upgrades or additional services for your hotel and generate significant incremental revenue. Research has shown that consumers purchasing via kiosks spend 20 percent more than customers buying at the counter. In addition, kiosks allow you to present offers at the right moment and can be used to collect important guest information later for targeted marketing. Integrated with your PMS, the kiosks can capture the guest’s preferred room type, accessibility preferences, and previous purchases. This data can provide a more personalized experience for your guests and help increase customer satisfaction.

Increased Upsell Opportunities

In addition to increasing staff productivity, hotel kiosk software solutions can increase upsell opportunities. Kiosks allow guests to check in from anywhere, making it easy to purchase room upgrades, spa services, or other amenities at their leisure. Studies have shown that customers who buy through kiosks spend 20% more than those who check out at the counter. This can add up to a substantial amount of additional revenue for hotels. Furthermore, if the kiosk is correctly linked to your PMS, it can gather valuable data about your guests that can be used for future marketing efforts. Some people may worry that self-service kiosks take away from the human touch of hospitality, but this couldn’t be further from the truth. By providing a quick and convenient check-in process, hotels can free up staff members to focus on more critical tasks, such as advising a guest about a day trip or addressing any special requests. In addition, kiosks reduce the risk of mistakes from manual input as guests enter their details, ensuring accuracy.