Top Tips on How to Create an On-Brand Infographic Color Palette

infographic color palette

Planning a new blog post and need some tips to create an infographic color palette, huh? This colorful act can significantly improve your reader experience and go a long way in grabbing their attention.

We’ll show you how to approach this task and create something people can’t ignore. Let’s jump in!

Understanding Color Emotion

Start by researching color theory. Understand how colors work together and the associations we make with specific colors. Additionally, explore the brand and its visual style and analyze which colors should best be incorporated into the infographic.

Understand how colors evoke different emotions and how to use them to the brand’s advantage. Utilize a color wheel when deciding which colors to operate within an infographic.

Lastly, make sure to test the colors on a range of different devices to ensure they look good across other platforms.

Choosing the Right Colors

Matching the logo’s colors and products is essential if the brand is well-known. Additionally, if the infographic is designed to target a specific audience, it’s beneficial to research colors that appeal to that demographic.

Consider the color wheel and look for colors that complement or contrast each other. Furthermore, contrasting colors help draw attention and can be helpful when highlighting certain aspects of the infographic.

By following these tips, an infographic’s cohesive, on-brand color palette can be created to help it stand out attractively and effectively.

Creating Balance and Cohesiveness

To achieve this, choose two or three core colors and use tints and shades – lighter and darker variations – of these colors throughout the graphic. Keeping the hue of the colors the same creates visual consistency.

Limiting colors ensures the infographic’s brand message isn’t lost in a rainbow of unnecessary hues. Finally, if needed, other colors can be added, such as neutrals. Keep the palette consistent, and don’t use more than four colors.

Incorporating Design Trends

Incorporating trends such as bold, bright colors, metallics, and pastels can add a modern flair to your infographic. Classic neutrals and shades can provide a timeless look.

Experiment with various color combinations to determine which colors blend well. Keep them consistent throughout the design.

Consider using gradient or complementary colors to emphasize your chosen colors further. Finally, choose colors that coordinate with your company’s logo and existing visual branding scheme.

A robust and on-brand color palette will create an infographic that is visually appealing and cohesive with your brand. To maximize color principles on your infographics, it is essential to understand how-to-make-infographics to engage with customers.

Designing Themes

To make the most of visual impact and attract more viewers, use along with a contrasting color palette. This can be achieved by adding a complementary color or two, adding balance and interest to the colors you already have.

Finally, before developing the color palette, adhere to industry color standards. To achieve this, ensure that the contrast between colors and the overall readability of the text or imagery is never compromised. These steps will help you create an on-brand infographic color palette to get noticed.

Create the Best Infographic Color Palette Now

Now you have the tools to start building your on-brand infographic today! Non-brand color palette adds to an infographic’s perceived professionalism and trustworthiness.

Follow the tips in this article to create a compelling infographic color palette to engage and inform your target audience.

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